NIXI Body

Who are they?

NIXI Body is a female founded ecommerce business that sell award-winning, leak-proof women's underwear. They have some serious values, but some of the most fun branding around.

What they needed

What I used to do it

The Challenge.

Like so many successful ecommerce businesses, NIXI are run by a small team of just 3 people. They really know their stuff about developing products that women regularly call “life changing”, and their content & social strategy is second to none… But when it came to the technicalities of email marketing and the upkeep of a regular & consistent email campaign schedule whilst juggling everything else, they were the first to admit their current strategy wasn’t cutting it.

The Result.

Co-Founder Coni reached out to me just before going on maternity leave in 2024. She was hoping to find a local Klaviyo specialist who could manage their email marketing and get to know their brand fast. We got chatting and it was obvious that their email automations needed an audit, and there was some work to do around segmentation. As a fellow Brightonian, we were able to meet up in person and put a plan in place for the months Coni was away.

I worked with their Content Manager, Becca, to put together a plan of emails that matched their social, press & partnership schedule. Since implementing a regular schedule of campaigns to their most engaged audience, we’ve seen MoM growth in all the right places and consistent revenue coming off the back of their campaigns.

I’ve also given all of their email automations a glow up, taking their average place order rates from 4% to 12% over 3 months just by refreshing the look & feel of their emails to match their brand, and AB testing a few of the basics.

What it looks like in practice...

I helped NIXI Body with...

Peek into my toolbox for this project...

Address: Projects, Nile House, Nile St, Brighton and Hove, Brighton BN1 1HW